Get in touch with BackPedal.
Phone, WhatsApp, or email for general questions. The 24/7 theft hotline is for BackPedal customers reporting a stolen bike.
Customer service
Account help, policy questions, install bookings, billing — anything non-urgent.
0808 196 4762
Quick questions, async replies, photos of your setup — message us on WhatsApp.
07360 276 969
For longer questions, anything that needs an attachment, or if you'd just rather write.
team@backpedal.co
24/7 theft hotline
For BackPedal customers only. Call the moment your insured bike is stolen — our recovery team starts tracking immediately. Not yet covered? Get a quote first.
0808 304 0476
Registered office
BackPedal Ltd
86–90 Paul Street
London, EC2A 4NE
Company number 13487789 (England & Wales)
Follow along
Recovery footage, bike-theft stories, and the team behind the operation.
Instagram @backpedal.coCommon questions answered first
Before you email, check the help section — most questions about cover, pricing, claims, the tracker, and the recovery process are answered there.